In a market defined by tradition, the incense brand is leveraging a 75-year legacy to navigate the complexities of quick ...

Instamart’s InstaUllulympics during Durga Puja made participants compete with 'ullu-ullu-ullu-ullu' cheers to unlock festive ...

Seagram’s 100 Pipers Travel Gear evolves its iconic Be Remembered for Good positioning, moving from storytelling to story ...

After publishing an update to one profile, users can choose additional profiles to share the same post, without having to ...

To introduce its Dhuno Cups to a traditional market, Mangaldeep crafted an immersive, tech-driven experience at a major Durga ...

While the North celebrates Diwali at night, South India welcomes Deepavali at dawn. This early-morning ritual is reshaping ...

Each year, brands flood screens with storytelling, and we list the top 50 Diwali campaigns capturing the festival’s essence ...

Regionally, Tier II cities led the growth with a 28% YoY rise in orders, while Tier I cities and metros grew 24%, and Tier ...

The creators are expected to develop content around the brand’s product launches, participate in Nykaaland, and lead beauty ...

During Durga Puja, Parle-G launched a campaign celebrating Bengal’s artistic heritage, reinforcing its philosophy of empathy, ...

In this article, Amarpreet Singh, Fractional CMO and Brand Strategist, unpacks how India’s festive season stress-tests brands ...

The YouTuber calls Professor Chauhan a ‘boomer’ and then uses Perplexity AI, which provides a formal, male-voiced Hindi ...