When a Gen Z foodie wants the best sushi spot in town, they’re more likely to scroll TikTok than search on Google. In an era ...

Amazon is partnering with two leading social media platforms to expand the reach of its e-commerce offering. The e-tail giant is making shoppable ads available on both TikTok and Pinterest. Following ...

Amazon expands into TikTok and Pinterest, aiming for a $1 billion sales boost through innovative in-app shopping ads. BofA analyst Justin Post sees Amazon's partnerships driving growth, maintaining a ...

This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. Indicating the rise of social media as a tool for ...

In the bustling world of social media, retailers are on a constant quest for platforms that offer a competitive edge. Amidst the giants like Instagram and TikTok, Pinterest has quietly positioned ...

Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, ...

Reduce AI content in your TikTok feed using the new AI slider. Learn how it works, its limits, and how to adjust it.

Indicating the rise of social media as a tool for researching holiday gifts, 55% of consumers said they have already discovered holiday gift ideas via TikTok, according to a November survey from ...