Cent is turning Times Square into his own personal playground ... 'cause TMZ has learned he just inked a $100-million deal to ...

Cent just inked a $100M deal to transform Planet Hollywood into PH Live, his new celebrity entertainment hub in Times Square.

Cent's latest venture will be landing in the heart of New York City, Times Square by taking over the old Planet Hollywood.

It sounds like 50 Cent has big plans for the new space, dubbed PH Live.

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