Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even ...

Netflix reported $1.5 billion in ad revenue last year and expects that to double in 2026.

For those who remain blissfully unaware, Melania is Brett Ratner's glossy documentary movie following the First Lady during ...

Why AI’s real failure isn’t intelligence but memory and how broken continuity is quietly undermining advertising performance.

In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

By Harshita Mary Varghese and Patrick Wingrove Jan 28 (Reuters) - Novo Nordisk spent nearly $500 million on U.S. advertising ...

“And indeed, AI allows content or format to actually potentially really resonate for the person who’s seeing the ad,” said ...

More than three years after the release of ChatGPT shook Google to its foundations, the AI advertising wars are finally breaking out. OpenAI opened hostilities at the end of last week by outlining its ...

Advertising is essential for making the world aware that your small business exists and for persuading prospects to buy your product or service. Many small business owners, however, are unsure of how ...