Apple has struggled to find its footing in the world of generative AI so far, but the company isn't giving up on becoming a true competitor in the industry anytime soon. To that point, signs of an ...

Apple appears to be developing an AI-based "Support Assistant" for the Apple Support app. Signs of the feature were found in Apple code by MacRumors contributor Aaron Perris, but the Support Assistant ...

Apple today updated its Apple Support app, bringing iOS 26 compatibility, as well as a few under-the-hood improvements. Since the release of iOS 26, Apple has been rolling out updates to several of ...

Most Apple customers have learned to be cautious about messages claiming to come from the company’s support services. It’s vital to check URLs and email addresses for small discrepancies, scan the ...