News

Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win
Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...
Andy Byron's net worth faces significant hit over Astronomer scandal
The Astronomer CEO's resignation from the software development company could prove costly, experts tell Newsweek.
Astronomer PR pivot: Celebrity cameo turns crisis management into B-school case
After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become ...
Astronomer uses Gwyneth Paltrow, Coldplay frontman's ex-wife, as 'temporary' spokesperson in new promotional video
Astronomer released a humorous video featuring Gwyneth Paltrow after leadership changes, following viral Coldplay "kiss-cam." ...
Unilever’s Growth Comes From Finding Opportunity
Lessons from the kiss cam scandal, a perhaps deceptively bright economic picture, new taxes on office snacks, OpenAI adds ...
Campaign Live10d
8 brands respond to Astronomer’s ‘ColdplayGate’ scandal
Over 143,000 mentions of “Astronomer” flooded X feeds on Thursday. But, of the 143,000 mentions of Astronomer, PeakMetrics ...
Southwest Journal13d
Coldplay Concert Turns into a Spotlight Moment for Astronomer CEO Andy Byron
In a night where music, technology, and sustainability crossed paths, Astronomer CEO Andy Byron became the unexpected center ...