This final issue celebrates the success of the magazine, but, more importantly, introduces you to all that Propolis has to offer. This final issue celebrates the success of the magazine, but, more ...

In this age of multi-platform audience delivery, you might be forgiven for forgetting the power of print. This year has seen a resurgence of activity in the sector, following a couple of years of ...

When you take the time to create the high-quality content decision makers want, you dial up the trust and go from a mere vendor to a thought leader. This article—inspired by Informa Tech’s 2023 Trust ...

The B2B buyer journey transformation was underway even before the pandemic; Covid-19 merely fast-forwarded and cemented the rise of digital buying behaviors. According to Gartner, 80% of B2B sales ...

In B2B marketing, there's a misconception that decisions are driven primarily by logic. However, if my years in this industry have taught me anything, it's that connections matter, especially in B2B.

A new report from Circle Research and B2B Marketing Magazine reveals that the allure of social media in B2B is growing rapidly. Over four in five marketing teams (83 per cent) now post on social media ...

Content marketing is a powerful tool for B2B businesses. It helps engage your target audience, build trust, and drive ...

The Drum, Europe's most read media and marketing title, has published its first US edition of its magazine, which will be distributed on a quarterly basis. To kick off its first print magazine in the ...

Crafting a solid B2B marketing strategy is more important than ever for businesses looking to grow. It’s not just about ...

Much of B2B marketing is a one-way street: Companies rely on tradeshow exhibits and conferences to get their names out there and compete for business. They bring brochures, swag, and helpful ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...