The Badger football team's poor performance could reduce the program's profit by $20 million annually, according to a University of Wisconsin report.

Economics researchers at the the University of Wisconsin’s Center for Research on the Wisconsin Economy say the Badger ...

After Badger football reached an all-time program low point in their last two weeks, Wisconsin (2-6, 0-5 Big Ten) looked to ...

Report from the Center for Research on the Wisconsin Economy indicates that state economic activity may suffer $280 million ...

Economics researchers at the university’s Center for Research on the Wisconsin Economy say the team’s trajectory could cost ...

The #1 ranked womens hockey team fell from the ranks of the unbeaten with a 5-1 loss on Friday at Minnesota. They bounced ...

Former Wisconsin wide receiver Skyler Bell had a career day in UConn's 38-19 win over UAB on Saturday. The veteran wideout ...

When looking for candidates for the Most Valuable Players of fantasy football at this season’s midway point, the standouts ...

In this week's football takeaways, a No. 8 seed is still standing as 11 Milwaukee-area teams are vying for a gold ball across ...

: 3:22 p.m. Saturday This doesn’t happen too often, but The Loop had to make a couple of late changes in our Week 9 lineup thanks to the glut of injuries announced over the past couple of ...

The world will stop and revolve around the legendary Big Ten rivalry game that is Illinutgers.

Amid Wisconsin’s six game losing streak, it may be time for Luke Fickell to make a QB change — and there isn’t a better time ...