No one can say that Frito-Lay isn’t nimble when it comes to milking a winning concept. A “Cheetos Museum” contest run over the summer proved a big hit — and the brand announced the next variation on ...

Who needs a Rorschach test when you can find meaning by pawing through a bag of Cheetos? Frito-Lay is freshening up the brand’s made-of-weird-shapes heritage with advertising for a new ...

Spotting shapes in the clouds may have been your favorite childhood pastime, but apparently the same fun can be had with a bag of Cheetos. Yes, people are spotting weird shapes in Cheetos. And ...