As India’s energy drink market grows more competitive, Sting leans on sonic identity and cultural participation to build long-term brand distinction.

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Dare I say I’ve never had a piece of outerwear that I truly loved before. There ...

THE government will begin capping the number of contract of service (COS) and job order (JO) workers in all national agencies starting next year, following the issuance of a joint circular aimed at ...

I’ve been leaning hard on Cos this season, and with this rare sale going on, it’s a great time to snag some yourself. The Slim Ribbed Cotton Long-Sleeved T-Shirt has been my weekend staple—worn solo ...

A sleek London-based fashion brand now has a store in Washington. COS, a clothing brand known for its timeless pieces and elevated basics, unveiled its store in Bellevue Square earlier this week. The ...

Few high-street brands are enjoying quite the level of success as Cos is right now. The jewel in the crown of the H&M Group – which also includes H&M, & Other Stories, Monki and Arket – the label has ...

The high street giant has taken one of the top spots in a report of the world’s most desirable brands — and is the only non designer label in the top 10. So just how did it woo the fashion world? The ...

Several seasons ago, the buzz-phrase “see now, buy now” was thrown around on the fashion circuit, offering customers the chance to purchase looks directly from the runway – some in real time. And ...

Mumbai: Startups such as Dream11, Probo, Zupee, Nazara-backed Moonshine Technologies that runs PokerBaazi, Games 24x7, and Mobile Premier League (MPL) are shutting down their main business of ...

When a minimalist brand launches in Maximum City, you expect the contrast to jar. After all, there is nothing minimalist about India. Luxury here typically envelops you in sparkle, opulence, and ...