Frankly, the Email Diva is surprised you haven't been paying attention to your stats, because you are doing so many things well. Your email reads perfectly without images; begins with a compelling ...

Your email data may be one of the most useful marketing tools hiding in plain sight. By going through it regularly, you can learn so much about your customers’ habits, interests and preferences, which ...

Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And using ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Personalization has become such the norm in email marketing that soon the word "email" will imply a personalized communication. In fact, we aren't too far from there, with a majority of customers ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

Email netiquette from NPR: Are electronic wedding invitations OK? May I forward a friend’s personal e-mail without her permission? How big is too big when it comes to sending photos?