Nike ad campaign nicknamed Michael Jordan the 'Black Mamba' years before Kobe Bryant adopted the persona

Roughly halfway through his Hall of Fame career, Los Angeles Lakers legend Kobe Bryant adopted one of the most iconic nicknames in NBA history. Bryant started referring to himself as the "Black Mamba.

How Kobe Bryant became Black Mamba thanks to pass by Michael Jordan

An ESPN report reveals Nike originally pitched the “Black Mamba” campaign to Michael Jordan in 2003 before Kobe Bryant made it iconic. Explore the stunning what-if scenario that could have reshaped ...

Jordan Brand Developed Black Mamba Ad Years Before the Snake Was Associated with Kobe Bryant

Michael Jordan was almost the Black Mamba. According to a fascinating new story on ESPN.com by Baxter Holmes, Jordan Brand developed a shoe and ad campaign inspired by the venomous snake in 2003, ...

Katie Holmes wages sexual warfare in energized new ‘Hedda Gabler’ adaptation

In a new version of Henrik Ibsen's 'Hedda Gabler' by Erin Cressida Wilson, Katie Holmes stars in a taut, modern production at ...