That makes this rollout a potentially shape-shifting event for rivals like Meta and Google. Meta, in particular, has feasted on TikTok’s turmoil. Billions in U.S. ad spend is up for grabs, and a Business Insider report pegged Meta’s potential haul at up to $3.4 billion if TikTok fades away.

TikTok is purportedly building a new version of its platform for users in the United States ahead of a planned sale to a group of investors.

Having the Air Force fly a B-2 bomber overhead during a signing ceremony for a budget bill would have in a different time seemed like overkill. But in our time of both public spectacle and

The study reveals that short-form video addiction may alter brain activity, making users more impulsive and less sensitive to financial losses.

In over two centuries of Southern District of New York verdicts, it’s unlikely that before now any of them were greeted by a livestreamer spraying baby oil onto a cheering crowd by the courthouse doors.

An app just for U.S. users, which looks set to run on an algorithm and data system that’s separate from TikTok’s global platform, could pave the way for a possible sale.

From Larry Ellison’s new power consolidation to an app that simply may not be as good, the key variables as a multiyear saga could finally be ending.