Fandoms sit at the intersection of identity, influence, and spending. Three dynamics explain their accelerating economic power.

Marian Lee is chief marketing officer at Netflix, appointed in 2022 after serving as vice president of UCAN Marketing. She leads a global team driving culture-shaping campaigns that connect audiences ...

This week, the "Heated Rivalry" fandom got some unexpected media attention that threatened the community's sense of safety. They also got an invitation to the series' Cottage.

Fandom can be a powerful thing for marketers. Zack Weisz at NVE Experience Agency explains how brands can place themselves in the culture through community. American social life has evolved over the ...

The company will also set up an interactive activation focusing on the hit series 'Sentenced to Be a Hero.' ...

For over a decade, Breaking Bad’s iconic episode “Ozymandias” held a near-mythical status as the only television episode with ...

The Food Lion CIAA Tournament has kicked off and it isn't just about what happens on the court, it's also about the ...

Consider this your official invite to the fandom. The post A New Fan’s Guide To Women’s Hockey, Because It’s Having A Moment (Rightfully So) first appeared on Her Campus.

Marketing execs tell us how sports became an indispensable tool for reaching people through fandom. Our Sports Marketing focus is now in full swing, breaking down the biggest marketing opportunities, ...

"Survivor" favorites are back for the show's 50th season, and host Jeff Probst says they all came ready to play hard for the ...

There is no history of 'fan zone'-type events in the U.S. so why not just let supporters celebrate the event naturally?