USA TODAY Ad Meter is returning for its 38th edition to rate Super Bowl commercials. Readers can register to become an Ad Meter panelist and vote for their favorite ads. Voting opens on Wednesday, ...

USA TODAY Ad Meter is back for 2026, letting fans vote on the year’s best Super Bowl commercials. Budweiser won back the crown last year with the famed Clydesdales, edging a heartstring-tugging Lay’s ...

The Super Bowl is the biggest day of the year for professional sports (at least when it comes to viewership). It's also the biggest day of any given year for advertising. Companies spend millions upon ...

While other Super Bowl sponsors like Instacart, Pringles and Bud Light will trot out famous faces like Ben Stiller, Sabrina Carpetner and Post Malone, Tecovas will do nothing of the sort. Instead, the ...

50 Cent has a good laugh going through his DoorDash items, as they -- and he -- deliver more than beef. In the aftermath of every Super Bowl, we talk about the game and the halftime show, but we’re ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

Super Bowl Sunday is almost here, which means some of the best commercials of the year will soon grace our television screens. Pepsi took direct aim at its biggest competitor with its 2026 Super Bowl ...

A curated look at the most memorable commercials from this year’s big game broadcast. After a reported Trump threat over naming sites after him, judge orders rail tunnel funding restored Four things ...

Forbes contributors publish independent expert analyses and insights. I cover Hollywood and entertainment. Viewers will get a chance to vote on their favorite big game spots with the Super Bowl’s ...

Super Bowl commercials are the rare ads people actually want to watch. Each year, a handful of brands manage to break through the noise with spots that are smart, funny, or sincere — and sometimes, ...