Matcha and green tea can both make healthy additions to your diet and can increase your intake of antioxidants and other ...

Matcha's growing popularity is meeting a global supply problem. Cardiologist: 9 American foods you 'couldn't pay me to eat'—after 20 years of treating heart attacks ...

Matcha is more popular than ever before, driving up prices and slowing production, which in turn has created a shortage in ...

Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits and ...

Matcha has become a test of masculinity, a focus of women's health research and a testament to the influence of social media.

After a few years, this wave of enthusiasm for matcha started to take a toll on Japanese tea manufacturers. The fad caused by social media created a matcha shortage in Japan, making it incredibly ...

What started as a personal passion for matcha has grown into a fast-rising brand redefining how Filipinos enjoy the drink. Maison Midori, founded by content creator and entrepreneur Caitlin Lee, aims ...

Demand for matcha – which used to be exclusive to nobles and samurai in Japan – has soared in Australia. Here’s why farmers ...

Simon Parish, owner of Northeast Tea House, mills a traditional tea leaf called tencha – a slow process that turns the raw ...

Some new entrepreneurs are getting their start with at-home cafes, driven by social media and the popularity of matcha.

THERE is no doubt that matcha is one of the hottest trends in the Philippines this year. Matcha has been a permanent fixture ...

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...