Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

Legos you can wear on your feet are coming soon. And fans aren't sure how to feel.

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Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits into the future of toys... Lego bricks have always been about creative ...

Crocs' latest collaboration is with the popular toy company Lego, transforming the footwear brand's Classic Clog to look like an actual Lego brick. News of the collab was first shared by Bloomberg ...

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If you spotted a Lego Smart Brick on a table, you wouldn’t think anything of it. Well, apart from, “Who left a Lego brick on this table?” And perhaps, “At least it wasn’t on the floor, because ...

Instead of stepping on LEGOs, why don’t we step into them? Well, LEGO seems to have thought about it and the fan-favorite toy brand is releasing a shoe that you’ll either love or hate. » Crocs is ...

Snoopy's Doghouse set is now available to preorder at the LEGO Store for $89.99. It's set to be released on June 1.

Lego sets for adults and kids are on sale this long weekend at Amazon, and we’ve narrowed down the best deals from $9. Shop ...

LEGO just announced its multi-year global partnership with Crocs, maker of ridiculously comfortable footwear. Get ready to express yourself. The brand has turned a plain pair of clogs into a walking ...