The enthusiasm surrounding AI often leads to its misapplication. It is crucial to understand that not every task is a viable ...

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

HoldCo Bros are back! In this episode, @NikonomicsPodcast and I are diving into marketing with a look at the "OG" internet ...

What can you learn from a master’s in marketing? From data skills to creative strategy, here’s how this forward-thinking program could help you stand out in a competitive job market ...

Gina Aikins, a student in the Master of Advanced Management program, chose elective courses that would further her goal of ...

Understand the importance of authority in online communities and its impact on trust and consumer behavior today.

Pop culture is saturated with franchises, and Swift is the master of creating them. But her marketing is beginning to ...

If there’s one brand that transcends the watch world, it’s Rolex. Everyone you’ve ever met has a view on it, even those ...

The Southwest Shootout, as it is being called, will be a star-studded affair, with UNO hoops general manager Percy “Master P” ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

I thought enrolling in an online program would be easier, especially as a working mom. But it was a lesson in time management once I got pregnant.

Live Nation -owned ticketing giant Ticketmaster has appointed Saumil Mehta as its new Global President, effective November 1.