The enthusiasm surrounding AI often leads to its misapplication. It is crucial to understand that not every task is a viable ...

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

What can you learn from a master’s in marketing? From data skills to creative strategy, here’s how this forward-thinking program could help you stand out in a competitive job market ...

Gina Aikins, a student in the Master of Advanced Management program, chose elective courses that would further her goal of ...

Understand the importance of authority in online communities and its impact on trust and consumer behavior today.

Pop culture is saturated with franchises, and Swift is the master of creating them. But her marketing is beginning to ...

Swift’s promotional rollout strikes a delicate balance between dazzling spectacle and grounded vulnerability. She teased the ...

If there’s one brand that transcends the watch world, it’s Rolex. Everyone you’ve ever met has a view on it, even those ...

The Southwest Shootout, as it is being called, will be a star-studded affair, with UNO hoops general manager Percy “Master P” ...

Sega's Master System never won the US console war, but it quietly reshaped gaming worldwide, turning Europe, Brazil, and beyond into unexpected strongholds of the 8-bit revolution.

Live Nation -owned ticketing giant Ticketmaster has appointed Saumil Mehta as its new Global President, effective November 1.

Today’s marketing landscape continues to evolve at a rapid pace, requiring industry executives to stay attuned to the latest innovations if they hope to successfully build their brands and grow ...