Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...

Mattel on Tuesday announced that it plans to launch Mattel Brick Shop, a Lego-like competitor that will slot into the toy building sets category, according to a company press release. Mattel is ...

If you click on links we provide, we may receive compensation. Our top picks are all under $50 Walmart (4) Earn the title of pro gift-giver this holiday season with some of the year’s top-rated toys.

Last February, Lego transformed its Battersea Power Station store in London into a flower shop. All the flowers were made of Lego Bricks, of course, and employees put together 220 sets to create “Le ...

The new LEGO Toy Store (set number 4002025) may be the perfect LEGO set to get fans into the holiday spirit, but unfortunately, only a handful of people in the world will be able to own it. The LEGO ...

Mattel Brick Shop, the company founded in 2025 to take on Lego, is adding a pair of emblematic Honda models to its catalog.

KENTWOOD, Mich. (WOOD) — Lego fans lined up in Woodland Mall Friday to get inside the newest official Lego Store. Kentwood city leaders gathered Friday morning for a ribbon-cutting ceremony to ...

If you have a few kids in your family, much of your holiday shopping may involve looking for toys and games. The good news is that there are tons of Black Friday toy deals to help you get ahead of ...

When it comes to Lego, if you know, you know. And in the Tri-Cities, people who know the plastic brick construction toys know Mike Thomas, a Kennewick enthusiast who turned most of his garage into a ...

A vacant business bay at Nebraska Crossing shopping center is decorated as if a Lego toy store may be on its way. The storefront in the Gretna center is postered with images of the brightly colored ...