5 Must-Have Eye Palettes for Stunning Looks: Matte, Shimmer & More A lot of people can find applying eye shadow quite tough.

Beauty creator Dreyah Bentivegas spoke to USA TODAY on why 2016 was a popular year for makeup.

According to top make-up artists ...

While millennials are famously looking younger than ever, there are some telltale makeup application signs that give away their age.

Amid the Y2K fashion resurgence in 2026, Kylie Jenner is bringing the late '90s back into the conversation.

Discover how to wear brown, coffee, and gold makeup after 50 to soften expression lines, brighten your complexion, and achieve a natural, flattering finish ...

Ahead of Purim, the Biga Café chain launches gluten-free hamantaschen in a festive package featuring a mix of four classic flavors: Halva, dates, poppy seed, and chocolate. The package, containing ...

Tips and techniques from a beauty-industry veteran, an artist and a model. Beauty School answers common beauty questions with help from creative people who’ve become experts on the job. Sign up here ...

Whether you’re looking to celebrate your Irish roots or just want an excuse to day drink with your friends this St. Patrick’s ...

Ngozi Edeme, aka @paintedbyesther, shares spring 2026's biggest makeup trends — including pastel eyeshadow, babydoll blush, ...

Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a treat. In the last few years, e.l.f. Cosmetics have been stepping up their ...

Our honest Merit Beauty review. We try & test every product, including best sellers like the Flush Blushes and new launches ...