The committee also recommended city staff work with county officials to develop and include performance measures in the ...

How can researchers measure poverty and understand local development needs in places where conventional data collection is ...

The most effective way to measure the health of one’s brand is by looking at returning customers. If you have built enough strength in your brand’s trust and consistency, you naturally build brand ...

Marketing measurement has never been more complex.At any given moment, there’s a new tool promising to revolutionise the way ...

From step counts to sleep scores, the pursuit of self-optimisation can backfire, leading some to lose joy in the very ...

Results agility means shifting the focus from activity to outcome. In this example, the better measure might be first-contact ...

The ChatGPT parent acknowledged that while bias is rare, emotionally charged or adversarial prompts can push models into ...

Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how to use it well. But with bigger in ...

Universities have fallen prey to forces of secularisation which led to the proliferation of control measures in the form of ...

Automotive companies including Range Rover, Volkswagen, Audi, Suzuki and Polestar are among the first brands to use ITV’s new ...

The AAA Initiative Foundation, acting as the host of the Secretariat for the International Platform on Adaptation Metrics ...

From billboards to bus wraps, here’s how to navigate the numbers behind out-of-home and make sure your media money shows up ...