“Groovy”: Groovy is one of the most iconic slang words of this generation. It’s a direct product of the hippies and the ...

Gen Z shoppers prioritise spending on luxury goods and items that enhance their online 'personal brand', despite economic pressures. Read more at straitstimes.com. Read more at straitstimes.com.

There is something quietly fascinating about watching an entire food culture shift in the space of a single generation.

Every generation believes it invented rebellion, love, and the art of questioning everything. Yet if you crack open the right book, you'll find echoes of past generations wrestling with the same ...

Older generations were drawn toward movements from early U.S. history, with 48% of the Silent Generation and 28% of Baby Boomers indicating American independence from British rule was one of the top ...

The advent of easy internet access ushered in a means of widespread communication that the world hadn’t seen before. While ...

Many in Generation Z can justify shelling out $550 for a Coach purse but not dropping $15 for a Sweetgreen salad. The former is an investment that can look cute in countless TikToks, the latter is a ...

Experts say Boomers’ post-war childhoods forged resilience—but Gen Z’s openness shows how strength is evolving.

ARE the people of today’s generation truly “weak,” or are they simply different from those who came before them?

Each generation’s spending proclivities reflect the economy in which it came of age. Baby boomers, raised in postwar prosperity, chased middle-class milestones like cars and homes. Gen X, burned by ...

Often underestimated, Gen Z invests earlier, hustles smarter and talks openly about money—outpacing boomers in value, ...