LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with players. These sets combine traditional building fun with interactive ...

More people in the UK have watched YouTube than the BBC for the first time ever, according to new figures. Data from the independent ratings body Barb shows the video platform reached 51.9 million ...

EXCLUSIVE: YouTube has continued to upend the natural order of UK television by overtaking the BBC on a key measurement of audience reach, according to an analysis by Deadline. In an unprecedented ...

One of the biggest announcements at this year’s Consumer Electronics Show (CES) wasn’t a new TV or a robot — it was LEGO Smart Play. The futuristic technology allows LEGO builds to emit lights and ...

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets Your email has been sent LEGO is bringing its bricks to life. The company unveiled LEGO Smart Play, a new platform that builds ...

Lego announced its new Smart Play system at CES 2026 on Monday, adding interactive, responsive Legos to the famously analog franchise. The Smart Play system includes a 2×4 brick, Smart Tag tiles, and ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Its colorful bricks may be toys, but LEGO has also become one of the most profitable brands on the secondary market where sets can sell for thousands of dollars as investors purchase LEGO collectibles ...

The aforementioned Brick-Built Star Wars Logo is also on sale for 20% off, dropping the price of the 700-piece model to $48 (was $60). Beyond the two Iron Spider-Man deals, Spidey fans have a ton of ...

The 3,600-piece set will be available starting on November 28th and includes nine minifigures with accessories. The 3,600-piece set will be available starting on November 28th and includes nine ...

A California man was arrested for allegedly stealing hundreds of thousands of Legos to resell them at inflated prices as part of a theft ring, local authorities recently announced. Santa Rosa police ...

LEGO has unveiled a new release that’s bound to make a dent in your pocket. Launching Sunday, October 4, the Death Star set comes with a hefty $1,000 price tag. It features 6,500 pieces and 38 ...