NPR's Scott Detrow speaks with Nicholas Quah of Vulture about the evolution of celebrity publicity as the "new media circuit" ...

Creator-led content is now a major driver for Indian movie promotions. Over INR 250 crore is estimated to be spent on ...

The movie industry poured more than Rs 250 crore this year into creator-led campaigns, including influencer tie-ups, meme ...

Some movies didn’t age badly on screen, but history caught up with them. These films are now defined by what happened behind ...

The "Marty Supreme" marketing campaign was successful because we could appreciate Timothée Chalamet's hustle, says a ...

Onscreen, and in real life, the act of eating spaghetti or watching someone else eat it is a sensory experience that can ...

Disclaimer: This article is intended for international audiences. From tense poker showdowns to neon-lit heist capers, casino ...

Catwoman, Kirk Cameron's Fireproof, and Wild Wild West are all among the absolute worst, lousiest excuses for action movies ...