It’s tough to find a new way to promote a movie in Hollywood these days, but the new “Transformers” movie just took a giant leap for public relations. The upcoming “Transformers One” went far beyond ...

Now that Transformers: The Movie is celebrating its 40th anniversary this year, Hasbro has decided to make an apology.

Forty years later…it still hits like a truck. The loss of Optimus Prime remains one of the most talked-about moments in franchise history. Hasbro is leaning into that shared experience with a playful, ...

A yearlong celebration includes new Studio Series figures, a Matrix of Leadership replica, and a global “Apology Tour.” ...

The Transformers franchise just pulled off a surprise move that feels perfectly on brand. Without weeks of teases or countdowns, a brand-new series concept has arrived alongside an explosive first ...

Hasbro continued to unveil its Studio Series line-up for the 40th anniversary of The Transformers: The Movie at the New York Toy Fair this past weekend, with official reveals for Wheeljack, ...