It's a cherished historical chestnut now, but when Converse had NBA stars rap to promote their new "Weapons," it changed the game.

Actually, Judge and the Yankees won’t see viewers all that soon. The Yankees’ first appearance on “Sunday Night Baseball” is ...

The Super Bowl is the biggest day of the year for professional sports (at least when it comes to viewership). It's also the biggest day of any given year for advertising. Companies spend millions upon ...

Super Bowl LX between the New England Patriots and Seattle Seahawks boasts star power on the field, in the stands -- and in the commercials. While some fans come for the gridiron action, others tune ...

The Super Bowl broadcast goes well beyond the game itself. From the enhanced production and scripting to the halftime show featuring a prominent artist, to the presentation of the Lombardi Trophy, the ...

From the emotionally manipulative to the occasionally clever, the champions of USA TODAY's Ad Meter competition have pulled almost every lever available. This year figures to be no exception. A look ...

With Super Bowl LX upon us, those who tune into the big game this weekend are going to see a long list of new and often star-studded commercials from the world's biggest brands. After all, there's a ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. This voice experience is generated by AI. Learn more. This ...

Super Bowl 60 airs Sunday night on NBC. Here is your minute-by-minute guide to the big game. The Seattle Seahawks and the New England Patriots will face off in Super Bowl 60 at Levi’s Stadium in Santa ...

Watching Super Bowl 60 for the commercials? You're in luck. Since 1989, USA TODAY Ad Meter has asked viewers to rate every commercial that airs during the big game, awarding an annual winner for the ...