Loyalty in the digital era is neither automatic nor unconditional. According to new research from Optimove Insights, consumers actively choose the brands they remain loyal to, and they expect those ...
Despite Better Tools, Marketing Teams Still Hesitate - Qureshi Will Explain Why at March 11-12 Event in London ...
Tabcorp has been given the green light by the ACMA to launch its “Tap in-play” service in its physical locations ...
Category-defining platform sets a new standard for marketing execution in iGamingNew York, Feb. 04, 2026 (GLOBE NEWSWIRE) -- Optimove, the creator of Positionless Marketing and the #1 Player ...
The MarketWatch News Department was not involved in the creation of this content. New York, Feb. 04, 2026 (GLOBE NEWSWIRE) -- Optimove, the creator of Positionless Marketing and the #1 Player ...
Valentine’s Day is around the corner, and it makes us wonder here at CX Dive: What engenders love for a brand, and what breaks it? There are some green flags and red flags companies wave when they’re ...
Are consumers finally cozying up to AI? After years of research showing consumers dislike the technology, 57% now say they trust brands more when AI is part of the experience, according to Optimove’s ...
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OpenAI would like you to believe it is calmly building the future of AI. It would also very much like more revenue. After reports surfaced that the company is eyeing an IPO as soon as December — a ...
Pini is honoured for his pioneering vision and decade-long commitment to AI in the gambling industry, culminating in last year’s creation of Positionless Marketing. Since founding the company in 2012, ...
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