The actor is joined by his wife, Elsa Pataky, in the ad, which will air during Super Bowl LX on Feb. 8 Nicholas Rice is a Senior News Editor, Weekends for PEOPLE Magazine. He began working with the ...

Add Yahoo as a preferred source to see more of our stories on Google. CHICOPEE, Mass. (WWLP) – Pepsi has unveiled its Super Bowl LX campaign, “The Choice,” featuring a polar bear who chooses Pepsi ...

CHICOPEE, Mass. (WWLP) – Pepsi has unveiled its Super Bowl LX campaign, “The Choice,” featuring a polar bear who chooses Pepsi Zero Sugar over Coke Zero Sugar in a blind taste test. Directed by ...

Did the Polar Bear defect? Find out how Pepsi’s 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history. Pepsi’s 2026 Super Bowl ad features Coke’s ...

Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola company really means business. In a new ad slated to air during Super Bowl LX ...

Pepsi has tapped Taika Waititi to direct — and appear in — its 2026 Super Bowl commercial. The Oscar-winning filmmaker tells PEOPLE exclusively that he “jumped at the chance” to work on another Big ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful spot Oscar winner Taika Waititi directed Pepsi’s 2026 Super Bowl commercial ...

The polar bear may be seen as Coca-Cola's spirit animal, but Pepsi makes a play for the furry character in a new Super Bowl commercial. The ad, which is titled "The Choice" and debuted online Thursday ...