ORLANDO, Fla. — Perhaps Smokey the Bear can add a new slogan to his repertoire: Only HE can help prevent forest sign thefts. That is a bit of a stretch. But this is, um, fur real: a person dressed in ...

Smokey Bear was born on Aug. 9, 1944, as the fictional face of forest fire prevention. It’s the longest running and most successful advertising campaign in American history, according to the U.S.

Add Yahoo as a preferred source to see more of our stories on Google. So, it's Smokey Bear's 80th birthday on Aug. 9, which is a really long time to be preventing wildfires. David Pollack / Corbis via ...

Add Yahoo as a preferred source to see more of our stories on Google. Smokey Bear celebrates eight decades of educating Americans about the role they play in preventing unwanted, human-caused ...