Nike just did it. Yes, the athletic footwear and apparel company finally sold off its non-fungible token (NFT) arm, RTFKT.

Nike quietly sold RTFKT a year after winding down its digital collectible’s studio division. The transaction was completed on ...

Nike reportedly sold its digital products subsidiary RTFKT in December, following up on its plan to “wind up” its NFT ...

Nike’s reported exit from RTFKT caps a high-profile Web3 experiment as falling NFT volumes, lawsuits, and shifting brand ...

Nike Inc. sold its digital products subsidiary, RTFKT, pronounced “artifact,” marking the world’s largest athletic-wear ...

Nike finalized the sale of its virtual sneaker subsidiary, RTFKT, to an undisclosed buyer on December 17, 2025, marking a quiet but definitive exit from the blockchain-based collectibles market ...