With 'Avatar: Fire and Ash,' James Cameron takes on the law of diminishing box office returns

There's a phrase that is practically a meme among cinephiles at this point: "Never bet against James Cameron." The ...

Box Office: ‘Avatar: Fire and Ash’ Aims for $100 Million Debut. How Will James Cameron’s Epic Hold Over the Holidays?

James Cameron’s two previous epics, 2009’s “Avatar” and 2022’s “Avatar: The Way of Water,” each grossed well over $2 billion ...