Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space during the big game.

He exposed abuses in films like “Titicut Follies,” a once-banned portrait of a mental hospital, but ranged widely in subject ...

USA TODAY Ad Meter is back for 2026, letting fans vote on the year’s best Super Bowl commercials. Budweiser won back the crown last year with the famed Clydesdales, edging a heartstring-tugging Lay’s ...

EXCLUSIVE: Nate Burleson and Daniela Ruah are returning to host Super Bowl Greatest Commercials: Hall of Fame Countdown on CBS. The interactive special is set to air on Monday, February 2, at 8 p.m.

Brands have been hinting about what they have planned, teasing celebrity cameos and storylines. For some companies, announcing that they’ve purchased ad time is news on its own. Here are the brands ...

Jennifer Aniston, Matt LeBlanc, Jason Alexander, Jasmine Guy, Alfonso Ribeiro, Jaleel White, and Ted Danson star in the Dunkin' Super Bowl commercial.

Hellmann’s is hoping a healthy does of silliness will help its Super Bowl recipe. The Unilever-backed mayo is a Super Bowl regular, and in the past has tapped themes such as sustainability and ...

Budweiser's 2026 Super Bowl commercial features the Clydesdales, a bald eagle, and Lynyrd Skynyrd's "Free Bird." The ad, titled "American Icons," celebrates Budweiser's 150th anniversary and America's ...

Budweiser has long used the Super Bowl to tie its stately Clydesdale horses to the national mood. This year, the brewer’s stance won’t be hard to understand. In one of the beer giant’s less subtle Big ...

The emotionally charged Squarespace commercial, titled 'Unavailable,' marks Stone's first Super Bowl appearance. By Erin Lassner E-Commerce Writer If you purchase an independently reviewed product or ...

Super Bowl LX is going down on February 8, 2026, at 6:30 PM EST. While we don’t know which teams will be playing in the Big Game yet, we do know there will be a ton of brands using the stage to show ...

Did you catch the Manscaped commercial for Super Bowl LX? The absolutely revolting clip zooms in on a ball of hair tangled up by the shower drain. Then ... the hairball grows eyes and blinks. It’s the ...