Gap's popular 'Better in Denim' campaign has led to a viral Instagram post about representation which sparked a powerful yet wholesome response from Katseye's Lara Raj. Gap launched its new campaign ...

Adrienne Yih, managing director and senior retail analyst at Barclays, joins WSJ’s Take On the Week to dive into apparel ...

From American Eagle to Swatch, brands appear to be making a lot of blunders lately. When actress Sydney Sweeney's jeans ...

Either Aiden Le Roux is human or Dylan Blair is super human. Le Roux — who capped an undefeated 2024 season by setting the ...

Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

Denim ads have gotten people talking for decades, from Brooke Sheilds wearing Calvin Kleins, to Sydney Sweeney and Katseye ...

American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...

American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

Addison Rae brings serious main character energy in a smoldering new campaign for her Lucky Brand jeans collaboration, ...

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

Everyone's talking about the Gap ad with Katseye. It's a vibe, and it's being praised as the antidote to American Eagle's controversial campaign.

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...