Google debuted a pair of new Super Bowl commercials that portray AI as a technology that’s as central to people’s lives as the phone or computer they access it on. But, like some of Google’s other Super Bowl ads, the company is once again attempting to make you pull out your tissues in between plays.

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

As initially spotted by X user Nate Hake, Google had to edit its Wisconsin cheese-themed Super Bowl ad (in which the Gemini chatbot dispenses "useful" information about cheese) be