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The News International11h

Africa’s e-commerce giant adopts Chinese playbook to battle Shein, Temu

Jumia plans to adopt a bold new strategy to fend off fierce competition from Chinese e-commerce giants Shein and Temu. The ...
Rest of World on MSN13h

How Africa’s e-commerce giant is fighting off Shein and Temu

Jumia is capitalizing on the U.S.-China trade war as Chinese vendors are exploring new avenues to route their products into ...