Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives. Unlimited access to ...
Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis ...
Wendy Walker addresses the misconceptions about B2B creative work, weighs-in on the unique challenges and signals what she'll ...
Articles written by Reena Rose ...
The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural ...
Air India really wants you to know it's undergone a complete overhaul of its domestic flying experience in its latest ...
For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.
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