Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a ...

Every year, thousands of families from small towns travel to cities like Mumbai to access free cancer treatment for their ...

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than ...

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or ...

Articles written by Pooja Goyal ...

It explored topics from global creativity and the transformative role of technology to strategies for enhancing India's ...

Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, launched its new brand campaign, a heartfelt national ...

According to Al-Qassab, Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage in the Palais ...

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South ...

With no elections or cricket highs, India’s INR 1371 billion B adex proves that digital muscle, data depth, and media shifts ...

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...