Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a ...

Every year, thousands of families from small towns travel to cities like Mumbai to access free cancer treatment for their ...

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than ...

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or ...

Articles written by Pooja Goyal ...

In India’s fragmented programmatic landscape, the newly-launched platform from MiQ pitches unified signals, AI personas, and ...

The curtain fell on the Cannes Lions International Festival of Creativity 2025 yesterday, marking a strong showing by Indian ...

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

Each June, the world’s most creative minds convene on the Côte d’Azur (French Riviera). At Cannes Lions International Festival of Creativity 2025, India again made its mark with resounding success.

Aalap Desai is a notable exception in the advertising world, where ideas often eclipse the people who create them. He is recognised not only for his creative genius but also for his profound belief in ...

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In fact, in 2019, the streaming platform came up with a playlist called the ‘Tastebreakers’, with the goal of broadening users’ music horizons via genres and artists they didn’t typically explore.