Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a ...

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO ...

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its ...

The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to ...

The brand has built up a presence on the convention circuit to bring together a passion for craft beer and board games.

Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed ...

The cultural play allows the Bacardi brand to connect with underground music fans around the world as it looks to boost its ...

Developed internally, the James Bond-inspired short underscores how Ralph Lauren is looking to further stretch the equity of one of its signature assets.

Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.

The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of views on YouTube.

Independent agency Thesis brought authentic skateboarding energy to a spot featuring one of the sport’s brightest — and most polarizing — stars.

The independent brand has become America’s fastest-growing beer by tapping into martial arts movies, pro wrestling and other micro niches.