Under the mandate, the agency is expected to manage all PR, digital, events and integrated communications efforts for the ...

Along with the fine, the company has been ordered to withdraw the misleading ads immediately and refund the promised Rs 50 in ...

According to the study, 69% of consumers will increase their use of social media for shopping, followed by 68% for video platforms like YouTube and 60% for e-commerce/retail sites.

The J7 is expected to focus on AI-driven innovation, new media solutions, and tech-integrated marketing tools with plans to ...

As part of this report, findings showcased how the right platform, format, and creative, can drive substantial gains in brand ...

With over a decade of experience in advertising sales and media, he most recently served as Group Head - Advertising Sales at ...

With over three decades of experience, Poitou most recently led the Digital and Technology Services practice at Alvarez & ...

The brand revamp, including a redesigned logo, updated visual identity and new packaging, is intended to improve recall and ...

The campaign used an AI tool to generate customised itineraries, hyper-realistic visuals and a video featuring Ayushmann Khurrana delivering tailored recommendations.

The former employee alleges that Meta inflated the performance of Shops ads by exaggerating the return on ad spend (ROAS) of Shops ads by 17–19%.

MG Motor’s Udit Malhotra talks about marketing India’s EV category through hyperlocal campaigns, consumer-led storytelling, and personalised strategies.

The new Online Gaming Bill 2025 drew a sharp line between esports and money-based games, granting legitimacy to the former while banning the latter with tough penalties.