Madison Media Plus aims to scale Strch's presence across India by driving awareness, building aspirations and positioning it ...

Glamstream aims to integrate fashion discovery, celebrity influence, and e-commerce in a single interface, targeting ...

Jaspreet Bindra explores how AI is driving the shift to Zero Search Marketing, where brands predict consumer needs before ...

The agenda focused on how brands in India are adapting to shifting consumer expectations, technological change, and evolving ...

In the Energy Ka Gola campaign, Glucon-D distributed flavoured ice golas made with its energy drink across parks in four ...

The report by finds that fashion brands are achieving a 97% video completion rate on Connected TV, with southern cities ...

The announcement comes alongside the rollout of a new all-India campaign. The company stated that the campaign aims to ...

Raylin Valles, Founder of Ducktape Studio discusses the fine art of balancing agility with the scale of global brands, the ...

Over a hundred tech firms, including Alphabet, Meta, Mistral AI, and ASML, have reportedly urged the European Commission to ...

From dark social to niche communities, industry insiders share how brands are tracking real engagement and reimagining their ...

In 2025, digital advertising is projected to grow by 12% to ₹728 billion ($8.4 billion), while traditional media will see a ...

In this article, Shriya Seshadri of SummerOwl Studio, explores why effective branding is less about appearance and more about ...