The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.

Sydney Sweeney’s latest film was not a financial success following harsh criticism over her American Eagle advertisement.

Sydney Sweeney’s newest film Americana was met with disappointing numbers its first weekend in the box office following her ...

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

Sydney Sweeney has largely stayed quiet in the weeks following her appearance headlining a controversial new American Eagle ...

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Actress Sydney Sweeney has dominated headlines in recent weeks amid her partnership with American Eagle, which has emerged as ...

The crime thriller, which stars the “Euphoria” actress, Paul Walter Hauser and singer Halsey, bombed after debuting in 1,100 ...

Sydney Sweeney returned to Instagram this week to promote a new film, even wearing denim, but didn't comment on her controversial American Eagle ad.

Sydney Sweeney shared fun moments in blue jeans after her American Eagle ad sparked controversy, drawing praise and criticism online ...