As TikTok's future in the U.S. remains uncertain, Substack is aiming to lure creators to its platform by doubling down on video.
Plenty of entrepreneurs, from Rebecca Minkoff to Ghia’s Melanie Masarin, have started their own Substacks. And plenty of brands have sponsored posts or launched collaborations on the platform. With the exception of media outlets, though, few businesses have joined Substack themselves.
As TikTok’s future in the U.S. remains in limbo, San Francisco startup Substack is going after video creators in a move to expand its platform.
With new mobile video publishing and monetization tools, Substack is making it easier for creators to own their audience—and their income.
Gavin Kliger, a former software engineer who now works for DOGE, posted an explanation of why he joined the effort in a Substack post.
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In a since-deleted Substack post, a member of Elon Musk's team praised an essay by Ron Unz—who has called the Holocaust potentially a "hoax" and said Trayvon Martin was "a violent young thug."
I’m a 51-year-old married man who’s started following someone on Instagram who I think is quite interesting. She has a Substack account and I have joined that as well. We’ve engaged in back and forth comments on both sites about a few of her posts.
But perhaps today's tumble also has at least as much to do with the fact that as of this morning, AppLovin's stock was up roughly 780% over the past 12 months and was ripe for profit-taking. It just needed the right bearish nudge, and someone supplied it.