ASDA has senty shoppers into a frenzy with a “stunning” new two-piece that ticks the trend box for print and colour. Polka ...

WITH her baby bump growing, Jessica decided to head out to buy herself affordable maternity clothes. But she was baffled to ...

The brand is transforming its Asda Living stores in dedicated George shops ...

Asda has announced that Peterborough will be the next location to unveil its new stand-alone George concept store, as the ...

The concept, which stocks an expanded range of Asda's George clothing and home lines, launched in Leeds and Hull last year as a replacement to the Asda Living brand ...

Supermarket chain Asda has accelerated the rollout of its 'George' concept stores, starting with Peterborough.

George at Asda has launched its latest fashion campaign, fronted by dynamic mother-and-daughter duo Yasmin and Amber Le Bon, ...

Asda has announced the first UK location for 10 new standalone George concept stores. The supermarket chain has confirmed ...

The best stylist-approved supermarket fashion, from George to F&F - From Asda to Sainsburys and Tesco, these in-house brands are rivalling Mango and Zara ...

Supermarket chain Asda plans to open ten standalone George concept stores this year, following the success of its first opening last year.

Olive a cute yellow cushion ...

George clothing graces the cover of our New Trends issue, and it’s clear to see why cool-girls are gravitating toward this supermarket brand. See the latest collection ...