For more than a century, scientists have wondered why physical structures like blood vessels, neurons, tree branches, and ...

Muddy colours aren’t a sign of weakness – they show you’ve been taught to ignore the one skill that matters most.

A new theoretical study suggests fusion reactors could do more than generate energy, they might also produce particles linked to dark matter. Researchers at the University of Cincinnati say they have ...

Altering perception changes artistic decision making in unexpected ways, and this experiment removes colour awareness entirely from the process. In this video, a specially built lamp eliminates the ...

ABSTRACT: Color terms are important carriers of language and culture, reflecting human cognition and values. Addressing the gaps in existing research-such as the lack of diachronic perspective, ...

This complete guide will delve into the world of colour theory, present reliable colour schemes for websites, and equip you with valuable tips too! One of the most impactful ways to do that is by ...

When it comes to optical illusions, sometimes our brains can be too smart for their own good, overanalysing visual information that often leads to mind-melting effects. Made to amaze and confuse, even ...

When it comes to choosing the perfect hair colour, the right shade can enhance your complexion, frame your features, and even make your skin appear more radiant. But make the wrong choice* and it can ...

Color Theory is a Paste column that examines and critiques the literal and symbolic use of every hue under the sun, within the works of some of cinema’s greatest auteur filmmakers. You can see every ...

As for the orange, Swift explained that the color captured “energetically, how my life has felt. And this album is about what was going on behind the scenes in my inner life during this [Eras] Tour, ...

It started with a buttery yellow top I couldn’t resist trying on. It was the piece I had been looking for — or so I thought. I stood in front of the dressing room mirror, hoping to see the best ...