Agency analysis details January 15 program benefits for brands fulfilling orders through TikTok Shop, Walmart, and other marketplacesUnited ...

Amazon.com, Inc. (NASDAQ:AMZN) is one of the best stocks to buy, according to billionaire Bill Ackman. On January 13, TD ...

Citizens downgraded The Trade Desk Inc. ( TTD) to “market perform” from a previous investment rating of “market outperform” ...

Paramount's new programmatic access is designed to enhance visibility and engagement for marketers during major sports events. This initiative not only provides advertisers with the ability to secure ...

Paramount's partnership with the UFC is a bold strategy, involving a $7.7 billion investment over seven years for exclusive U.S. broadcasting rights. This deal allows Paramount to stream all UFC ...

Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in ...

The Trade Desk's recent growth slowdown appears macro-driven and temporary, not structural. Read why I rate TTD stock a ...

Trade Desk and Magnite tap the same CTV tailwinds, but costs, competition and differing platform roles set up a sharp contrast in risk and reward.

Netflix's NFLX advertising business continues to accelerate with significant momentum heading into 2026, positioning the company's ad-supported tier as a major growth driver. The streaming platform ...

This weekend, Costco’s assistant vice-president of retail media, Mark Williamson, walked into a major retail industry event with a slide deck that would make most retail media executives squirm: ...

This week the Consumer Electronics Show kicks off in Las Vegas, and while gadgets and gizmos might be the show’s historic lineage, everyone in media knows that the event serves as the unofficial kick ...

Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers during the annual Consumer Electronics Show, which gets underway on Tuesday.