Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting.PepsiCo, which also makes Doritos, ...

A quirky social media trend known as the “Gatorade burger,” involving boiling ground beef patties in Gatorade instead of water or grilling them, gained traction online earlier this year, primarily on ...

This electrolyte beverage takes hydration in a different direction. Whether it is the soaring summer temperatures or a drink after a long workout, people understand that electrolyte beverages help ...

The list details the last 10 Gatorade Kentucky Football Players of the Year and their accomplishments. The list includes statistics and highlights from their high school careers. Have you wondered ...

PROVO — Jane Hedengren thought she was sitting down with Diljeet Taylor, her soon-to-be cross country and track and field coach at BYU, in downtown Provo to discuss training and strategy during the ...

Gatorade didn't waste any time releasing their new advertisement featuring No. 1 draft pick Cooper Flagg after he was selected by the Dallas Mavericks on Wednesday night. Minutes after Flagg was ...

Select an option below to continue reading this premium story. Already a Honolulu Star-Advertiser subscriber? Log in now to continue reading. Chaminade had five players and Hawaii Hilo placed two on ...

Houston shortstop Ryan Mitchell was named Tennessee's Gatorade Baseball Player of the Year. He led Houston to the Class 4A sectionals with a .462 batting average, 12 home runs, and 39 stolen bases.

*Kendrick Lamar takes center stage in Gatorade’s latest commercial, marking a historic moment as the first musician to front the brand’s campaign. The ad, part of the 2025 “Lose More. Win More.” ...

Kendrick Lamar’s second Gatorade ad uses “peekaboo” and a powerful voiceover to explore how loss fuels greatness. As the first musician to front a Gatorade campaign, Lamar continues to redefine how ...

In 1991, just months after Michael Jordan secured his first NBA championship, Gatorade rolled out a campaign that would eventually become a piece of sports marketing folklore. The "Be Like Mike" ...