Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

Lego sets for adults and kids are on sale this long weekend at Amazon, and we’ve narrowed down the best deals from $9. Shop ...

Snoopy's Doghouse set is now available to preorder at the LEGO Store for $89.99. It's set to be released on June 1.

Instead of stepping on LEGOs, why don’t we step into them? Well, LEGO seems to have thought about it and the fan-favorite toy brand is releasing a shoe that you’ll either love or hate. » Crocs is ...

LEGO just announced its multi-year global partnership with Crocs, maker of ridiculously comfortable footwear. Get ready to express yourself. The brand has turned a plain pair of clogs into a walking ...

Crocs' latest collaboration is with the popular toy company Lego, transforming the footwear brand's Classic Clog to look like an actual Lego brick. News of the collab was first shared by Bloomberg ...

It’s worth pulling out a headset if you have one. It’s worth pulling out a headset if you have one. is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 ...

One of the biggest announcements at this year’s Consumer Electronics Show (CES) wasn’t a new TV or a robot — it was LEGO Smart Play. The futuristic technology allows LEGO builds to emit lights and ...

LEGO and Disney unveil technology-infused SMART Bricks SMART Bricks add sensors, lights, and sound, aiming to make play more engaging without screens. Disney is relying on LEGO Star Wars and 'The ...

Even when you're in your 70s, there are still firsts to experience. Lego proved that at CES 2026, during its first-ever presentation at the electronics trade show. There the company introduced Smart ...

Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...

The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...