The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.
The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.
Folgers remixes its classic jingle with decades of hit songs about waking up.
The collaboration between the two also includes a merchandise collection that features a t-shirt, jersey and cereal box.
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