Finding more money is the name of the game for college athletic departments right now, and LSU became the first school in the country to sell a lucrative asset. This is how.

BATON ROUGE — LSU athletics officially announced its partnership with Woodside Energy Monday morning as its jersey patch ...

After the NCAA approved uniform sponsorship patches, it was only a matter of time before big programs started to cash in on ...

The Louisiana State University athletic department announced Monday its "precedent-setting, multiyear deal" to feature ...

"LSU Athletics, in a precedent-setting, multi-year deal, has announced a first-of-its-kind jersey patch partnership with ...

The Tigers have agreed to the first jersey-patch sponsorship deal in the history of college athletics, they announced Monday ...

Programs can soon begin cashing in on the recently approved uniform sponsorship patches, with LSU being the first to unveiled its partnership.

The LSU Tigers have become the first school to unveil sponsorship patches on their jerseys, and it's not gone down so well.

LSU on Monday unveiled a first-of-its-kind jersey patch sponsorship deal with Woodside Energy for all 21 sports that will begin with the 2026-27 season.

In the revenue-sharing era, NCAA Division I athletic departments are exploring all options to generate income.

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